A visual identity rooted in duality—honoring the product’s cultural lineage while appealing to a modern, wellness-conscious audience. The branding draws from the yin-yang philosophy, symbolizing balance between East and West, day and night, tradition and innovation.
The color palette reflects this duality, blending tones inspired by Traditional Chinese Medicine with the understated clarity of Dutch design. The symbol, clean yet evocative, speaks to the cyclical nature of wellbeing and nature’s wisdom. From naming to packaging, every touchpoint was crafted to feel pure, potent, and grounded, echoing Veda Vana’s own commitment: to create only what they’d use themselves—organic, filler-free, and sustainably packaged in recyclable tins.
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