Vers van de Weg is a culinary road trip through the Netherlands—created for Porsche Nederland in collaboration with eight renowned regional chefs. Each chapter pairs a scenic driving route with seasonal, locally sourced recipes, celebrating the producers found just off the roadside.
The editorial design brings this journey to life through region-specific colour palettes, giving each route its own visual identity. These palettes “colour” the chapters and echo the ingredients of the journey.
Central to the design is the use of dynamic typography—mirroring the spontaneity of discovery. This interplay between type, image, and narrative gives the book its rhythm, guiding the reader visually through the adventure.
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